At the end of each year, AHA Moments launches proprietary initiatives providing a comprehensive overview of the past year to strategically prepare for the year ahead. Recognizing the proven value of these studies for our clients, we are pleased to extend access to all Esomar Connect 2025 participants as a gesture of appreciation. The Esomar Connect conference represents an excellent platform to engage in meaningful discussions on research innovation across methodologies, audiences and insights.
We offer a 10% discount to any purchase made by Esomar Connect 2025 participants, applicable to any of the below AHA studies. The discount applies to purchases made between 7 Nov 2025 – 7 Feb 2026. There are no limitations on how many studies a client can acquire.
For more information on any of the below studies please contact us at [email protected] and [email protected].
The Pareto Report cuts through industry and social bubbles to reveal how Romanians truly live and consume. It contrasts the Broad Commercial Target with the Pareto Population (richest 20%) for sharper, reality-based insights.
Built on behavioral theory and real consumer data, this report helps brands find the right course in turbulent times. Reacting is easy, while navigating with strategy takes insight.
A best practices guide built around three key pillars: essential theoretical insights, examples of good practices from FMCG industry and fresh insights from a comprehensive market research study.
AHA Omnibus delivers nationally representative data and transforms it into powerful insights. We go beyond figures to provide clarity, context and to reveal the stories behind consumer behavior.
Founded as a need to explore consumers’ expectations from companies, how corporate actions influence behavior, and the key factors driving or blocking sustainable choices in everyday life.