Marketing mix calibration

Business & Marketing
Questions It Can Answer

• Which product concept appeals most strongly to consumers and has the potential to drive trial and repeat purchases?
• In what ways does the product concept message set expectations for the product’s sensory and functional experience?
• How can the product formulation be optimized to sustain customer loyalty while minimizing the risk of alienation?
• How do the organoleptic and functional features of your product perform against competing brands?

Business & Marketing
Questions It Can Answer

• How do the shape, material, and other design features of the packaging align with consumer expectations and usability?
• To what extent does the packaging design attract attention on the shelf and stand out from competitors?
• How well does the packaging communicate key product benefits and features?
• How effectively does the packaging reinforce brand identity?
• What differentiating elements in the design could give the brand a competitive advantage?

Business & Marketing
Questions It Can Answer

• Which ad executions most effectively address the needs and preferences of the target audience?
• What specific elements of the ad (visuals, tone, claims, etc) are most effective in capturing and retaining the audience’s attention?
• How well does the campaign evoke emotional connections with the brand?
• How does the campaign perform regarding memorability and relevance to the target audience?
• How is the message being decoded by the audience, and how is it linked to their brand purchase decisions?

Business & Marketing
Questions It Can Answer

• How will my price offer perform in a competitive market context?
• What is the optimal price for a new or current product/service to maximize profitability?
• What impact would replacing current SKUs with new ones have on sales and market performance?
• Where would the volume for new SKUs primarily come from (e.g., competitor switchers, category expansion, or current customers)?
• Which bundle combination of product or service features would most effectively drive sales and customer adoption?

Business & Marketing
Questions It Can Answer

• How do consumers perceive the price expensiveness or inexpensiveness of certain product categories?
• Which product categories are perceived as overpriced or underpriced relative to competitors?
• How are our products positioned on the market’s price perception map compared to key competitors?

Business & Marketing
Questions It Can Answer

• How can we increase footfall and maximize the value of each shopping trip?
• What is the optimal allocation and visibility of SKUs on the shelf to drive successful purchases?
• How can we convert shopper footfall more effectively into category engagement and purchases?
• What in-store factors (layout, category placement, promotions, etc.) most effectively influence shopper behaviour and drive purchase decisions?