Monitor performance

Business & Marketing
Questions It Can Answer

• How have customers’ brand considerations, affinity, and choices shifted?
• Which specific customer segments have shown the most significant changes in brand consideration and affinity over time?
• To what extent did the campaign succeed in achieving the targeted brand KPIs over the given period? • Which perceived brand positioning statements most effectively drive customer choice and brand growth?
• How effectively do different channels contribute to achieving key brand KPIs and consumer engagement goals?

Business & Marketing
Questions It Can Answer

• What percentage of online sentiment about our brand is positive, negative, or neutral?
• How do our marketing campaigns impact social media and sentiment about our brand?
• What are our customers’ most common questions or complaints, and how can we proactively address them?
• What products, features, or services are customers requesting that are not currently offered by us or our competitors?
• How does the performance of our campaigns align with changes in share of voice and online sentiment?

Business & Marketing
Questions It Can Answer

• What was the overall reach and audience engagement level of the event?
• How did the event influence the audience’s perception of the brand in terms of relevance and brand image?
• Which specific elements of the event (e.g., performances, activities, brand activations) contributed most to enhancing audience satisfaction and brand engagement?
• How did the event drive post-event actions such as social media engagement, word-of-mouth recommendations, or increased brand consideration?

Business & Marketing
Questions It Can Answer

• What specific points or friction do customers experience at critical touchpoints, and how can these be addressed?
• What are the top-priority touchpoint areas for enhancing customer retention and driving growth?
• What benchmarks and key indicators should be used to monitor and evaluate touchpoint performance?
• What customer-centric actions can be deployed to create a competitive advantage in the market?
• How do customer experiences with the brand compare to established benchmarks over time?
• Which touchpoint areas require additional resources to effectively enhance customer engagement?

Business & Marketing
Questions It Can Answer

• How intuitive is the overall navigation structure for new and current users?
• What areas of the user interface require simplification or improvement to enhance usability?
• What additional features could address unmet user needs and improve engagement?
• How can the design accommodate diverse user needs and preferences?
• How does the design align with the brand’s image and values to create a memorable experience?

Business & Marketing
Questions It Can Answer

• What are our key strengths in customer engagement, and how can we leverage them to outperform competitors?
• Which customer touchpoints are underperforming, and what specific changes can we make to improve them?
• What key metrics and KPIs should we use to measure the success of our customer engagement strategies?
• What strengths or unique value propositions can we emphasize to differentiate our brand in the market?